ON THE ROCKS
ON THE ROCKS
GEN Z IS THE NEWEST GENERATION OF PARENTS - AND AROUND 77% OF GEN Z MOMS EXPERIENCE LONELINESS DURING PREGNANCY.
GEN Z IS THE NEWEST GENERATION OF PARENTS - AND AROUND 77% OF GEN Z MOMS EXPERIENCE LONELINESS DURING PREGNANCY.
GEN Z IS THE NEWEST GENERATION OF PARENTS - AND AROUND 77% OF GEN Z MOMS EXPERIENCE LONELINESS DURING PREGNANCY.
WHEN YOU'RE PREGNANT, YOU'RE SACRIFICING EVERYTHING - YOUR BODY, YOUR MENTAL HEALTH, YOUR WARDROBE.
BUT YOUR SOCIAL LIFE SHOULDN'T BE ONE. THAT'S WHY WE CREATED THE FIRST VIRGIN COCKTAILS CRAFTED SPECIFICALLY FOR PREGNANCY.
WHEN YOU'RE PREGNANT, YOU'RE SACRIFICING EVERYTHING - YOUR BODY, YOUR MENTAL HEALTH, YOUR WARDROBE.
BUT YOUR SOCIAL LIFE SHOULDN'T BE ONE. THAT'S WHY WE CREATED THE FIRST VIRGIN COCKTAILS CRAFTED SPECIFICALLY FOR PREGNANCY.
WHEN YOU'RE PREGNANT, YOU'RE SACRIFICING EVERYTHING - YOUR BODY, YOUR MENTAL HEALTH, YOUR WARDROBE.
BUT YOUR SOCIAL LIFE SHOULDN'T BE ONE. THAT'S WHY WE CREATED THE FIRST VIRGIN COCKTAILS CRAFTED SPECIFICALLY FOR PREGNANCY.
9 FLAVORS MADE WITH FRUIT INSPIRED BY THE SIZE OF YOUR BABY.
9 FLAVORS MADE WITH FRUIT INSPIRED BY THE SIZE OF YOUR BABY.
9 FLAVORS MADE WITH FRUIT INSPIRED BY THE SIZE OF YOUR BABY.
We kicked off the campaign with teasers on social.
We kicked off the campaign with teasers on social.
Instead of being sold in liquor stores, the virgin mocktails were sold in baby sections of stores, to meet moms where they'd already be.
Instead of being sold in liquor stores, the virgin mocktails were sold in baby sections of stores, to meet moms where they'd already be.
From surviving morning sickness to feeling your baby's first kick, celebrate each milestone of your pregnancy with the trimester subscription:
From surviving morning sickness to feeling your baby's first kick, celebrate each milestone of your pregnancy with the trimester subscription:
After the line was released, we promoted the mocktails through a series of out-of-home ads, highlighting different flavors.
After the line was released, we promoted the mocktails through a series of out-of-home ads, highlighting different flavors.
AD: Elinor Kelly, Davis Amis
CW: Haley Whiting
AD: Elinor Kelly, Davis Amis
CW: Haley Whiting