UBER

UBER

KNOW WHEN TO CALL IT

KNOW WHEN TO CALL IT

KNOW WHEN TO CALL IT

THE LATER THE NIGHT GETS, THE EASIER IT IS TO MAKE AN IMPULSIVE DECISION.

BUT THE HARDEST DECISION TO MAKE? KNOWING WHEN TO CALL IT.
THE LATER THE NIGHT GETS, THE EASIER IT IS TO MAKE AN IMPULSIVE DECISION.

BUT THE HARDEST DECISION TO MAKE? KNOWING WHEN TO CALL IT.
THE LATER THE NIGHT GETS, THE EASIER IT IS TO MAKE AN IMPULSIVE DECISION.

BUT THE HARDEST DECISION TO MAKE? KNOWING WHEN TO CALL IT.
SO UBER PLACED BILLBOARDS THAT ACT AS YOUR CUE TO CALL IT A NIGHT (AND AN UBER).
SO UBER PLACED BILLBOARDS THAT ACT AS YOUR CUE TO CALL IT A NIGHT (AND AN UBER).
SO UBER PLACED BILLBOARDS THAT ACT AS YOUR CUE TO CALL IT A NIGHT (AND AN UBER).
WE LET PEOPLE TURN LAST NIGHT'S REGRETS INTO FREE RIDES.
WE LET PEOPLE TURN
LAST NIGHT'S REGRETS
INTO FREE RIDES.

Tell us your late night regret, and we'll send you credit for a free ride home next time - redeemable anytime after 2am.

Tell us your late night regret, and we'll send you credit for a free ride home next time - redeemable anytime after 2am.

LAS VEGAS POP-UP
LAS VEGAS POP-UP

In the city that's arguably the biggest offender of regretful, late-night decisions, we opened a pop-up wedding chapel. But if you came in to elope, we just called you an Uber home instead.

In the city that's arguably the biggest offender of regretful, late-night decisions, we opened a pop-up wedding chapel. But if you came in to elope, we just called you an Uber home instead.

AD: Elinor Kelly

CW: Haley Whiting

AD: Elinor Kelly

CW: Haley Whiting