PERDUE
Bite Noise
The official partner of midnight snacking.
2/3 teens snack late into the night, but we couldn’t, in good conscience, encourage people to cook and eat crispy, crunchy fried chicken while their family is fast asleep.
That’s why we created Bite Noise — a series of white noise tracks specifically designed to mask the sounds of cooking and eating Perdue chicken wings. Crafted with layered sounds that mirror the noise generated during the snacking process, our tracks ensure any sounds you make will seamlessly blend right into the white noise. Now, your family can sleep soundly while you enjoy your favorite wings at any time of the night.
Role: Art Direction, Copywriting
Awards: Young Ones One Show Finalist
We partnered with sound designers to create a series of white noise tracks for Spotify, specifically designed to mask the sounds of making and eating crispy fried chicken. If you play the tracks while making your midnight chicken, the noise you make will blend right in — and your family can sleep peacefully.
Find our playlists directly on Spotify, or scan the stickers on our packaging and in grocery stores.
As an extension of Spotify Wrapped, we released a monthly "Chicken Wrapped", with a list of your top Bite Noise tracks and minutes listened.
Users who shared their stats on social were entered to win a year of free chicken.
1-800-BITE-NOISE
Our Bite Noise tracks come with a 100% sleep guaranteed warranty — if you or a loved one has been awoken by someone making chicken, you can call our Light Sleeper department at 1-800-BITE-NOISE.
Lodge a complaint, and receive a bag of free chicken for the family, for the inconvenience.
AD/CW: Elinor Kelly, Davis Amis