BITE NOISE

2/3 TEENS MIDNIGHT SNACK.

BUT WE COULDN'T, IN GOOD CONSCIENCE, ENCOURAGE THEM TO EAT CRUNCHY, CRISPY FRIED CHICKEN WHILE THEIR FAMILY IS ASLEEP.

SO WE CREATED BITE NOISE:

A SERIES OF WHITE NOISE TRACKS, SPECIFICALLY DEISGNED TO COVER UP THE SOUNDS OF MAKING AND EATING PERDUE CHICKEN WINGS.

We partnered with sound designers to create a series of white noise tracks.

If you play them while midnight snacking, the noise you make will blend right in — and your family can sleep peacefully.

How they work:

The white noise is created out of layered chicken-making sounds, so the noise you make will blend right in.

There's a track that corresponds to each step along the way.

How they work:

The white noise is created out of layered chicken-making sounds, so the noise you make will blend right in. There's a track that corresponds to each step along the way.

How they work:

The white noise is created out of layered chicken-making sounds, so the noise you make will blend right in.

There's a track that corresponds to each step along the way.

Find our playlists directly on Spotify, or scan the stickers on our packaging and in grocery stores.

As an extension of Spotify Wrapped, we released a monthly "Chicken Wrapped", with a list of your top Bite Noise tracks and minutes listened.

Users who shared their stats on social were entered to win a year of free chicken.

1-800-BITE-NOISE

Our Bite Noise tracks come with a 100% sleep guaranteed warranty — if you or a loved one has been awoken by someone making chicken, you can call our Light Sleeper department at 1-800-BITE-NOISE.

Lodge a complaint, and receive a bag of free chicken for the family, for the inconvenience.

Awards: Young Ones One Show, 2025 - Merit

AD/CW: Elinor Kelly, Davis Amis

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