GRAMMARLY
grmrly
Sacrificing grammar for the planet.
With AI's environmental footprint growing, we found that shortening search prompts by even a couple of words can have a big impact on energy usage over time. So, for the first time, grammarly is encouraging people to use bad grammar.
Since AI has no problem understanding slang, abbreviations or poor sentence syntax, grammarly will now recommend abbreviations, shorthands and remove any filler words in any search made on an AI platform.
Role: Art Direction
NEW FEATURE INTEGRATED WITH AI
Instead of correcting your grammar, our new feature, grmrly, suggests abbreviations, shorthand, and removes any filler words on any search made on an AI platform. Resulting in less CO2 emissions by compromising grammar.
Users shared their postive impact across social.
OUT OF HOME
OOH ads demonstrated how the extension works.