GRMRLY

GRAMMARLY

With AI's environmental footprint growing, we found that shortening search prompts by even a couple of words can have a big impact on energy usage over time. So, for the first time, grammarly is encouraging people to use bad grammar.

Role: Art Direction

Awards: New York Festivals Advertising Awards, 2025 - Bronze

NEW FEATURE INTEGRATED WITH AI

Even small changes have a big impact. So our new feature, grmrly, helps you say more with less.

Leveraging AI's ability to understand slang and poor syntax, grmrly will shorten AI searches by suggesting abbreviations, shorthands, and removing any filler words - resulting in less CO2 emissions by compromising grammar.

NEW FEATURE INTEGRATED WITH AI

Even small changes have a big impact. So our new feature, grmrly, helps you say more with less.

NEW FEATURE INTEGRATED WITH AI

Even small changes have a big impact. So our new feature, grmrly, helps you say more with less.